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    <title>Press Archive</title>
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    <title>Mashery’s Circus Mashimus Lounge Brings API Innovation to SXSW Interactive</title>
    <link>http://mashery.com:8080/press/masherys-circus-mashimus-lounge-brings-api-innovation-sxsw-interactive</link>
    <description>&lt;div class=&quot;field field-name-field-press-release-date field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;03/06/2012&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release-preview-line field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;Fifth annual event puts best in APIs, apps together on center stage&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;style type=&quot;text/css&quot;&gt;
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SAN FRANCISCO, CA -- (March 6, 2012) - Mashery, a leader in API (Application Programming Interface) management and strategic services, today announced the return of its popular Circus Mashimus lounge at the SXSW Interactive Festival in Austin, Texas from March 9 - 13, 2012.  Circus Mashimus combines demos of the latest in API innovations with the opportunity for attendees and application developers to compete for prizes and recognition of the greatest mobile apps.&lt;/p&gt;
&lt;h2&gt;The Big Top&lt;/h2&gt;
&lt;p&gt;Mashery is continuing the tradition of providing attendees the top destination in the Austin Convention Center, where visitors are encouraged to use the Circus Mashimus lounge to hold meetings, network, power up electronic devices and learn how the top brands in retail, media and more are using API’s to scale their business. Circus Mashimus is conveniently located in Room 3 on the first floor of the convention center.&lt;br /&gt;
Spectacular Side Shows and Sponsors&lt;/p&gt;
&lt;p&gt;Circus Mashimus also is a prime spot for innovators attending SXSW interactive. Whether visitors are entrepreneurs, developers or designers, they can use Circus Mashimus to network with forward thinking thought leaders in API technology and learn how to extend business to mobile devices, affiliates and the Internet of things. Circus Mashimus sponsors are hand picked each year to showcase the best API platforms and app development examples. &lt;/p&gt;
&lt;h2&gt;This year’s sponsors include:&lt;/h2&gt;
&lt;p&gt;&lt;b&gt;BodyMedia&lt;/b&gt; – Utilizing wearable body monitoring technology, the BodyMedia system provides highly accurate information on activity, calories and sleep patterns. The BodyMedia API allows access to the data that drives the BodyMedia system – the world’s largest collection of freeliving data.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;ESPN&lt;/b&gt; – Launching its API Program and &lt;a href=&quot;http://developer.espn.com/&quot; target=&quot;_blank&quot;&gt;Developer Center&lt;/a&gt;, making elements of its content and data available for use by developers in products and services serving sports fans wherever they consume sports content.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Flipboard&lt;/b&gt; - Transforming how people discover and share content by combining the beauty and ease of print with the power of social media. Flipboard’s social magazine for iPad™ and iPhone™ uses APIs from ESPN, The Guardian and USA TODAY to bring to life the stories, photos, news and updates being shared across Twitter and Facebook in a magazine-like format.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Klout &lt;/b&gt;– The standard for influence, which analyzes public data across social networks and enables brands to curate, leverage, display, and measure influence with the Klout API.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Rovi&lt;/b&gt; - Allows developers to quickly build and enhance products using its APIs for real-time access to relevant entertainment metadata, recommendations, search, and related capabilities.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;The Guardian&lt;/b&gt; – Uses its Open Platform to enable partners with mutual revenue-generating opportunities, by building applications using government and politics content and data.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;USA TODAY&lt;/b&gt; - Showing a just-released new iPhone and iPod touch app, powered by USA TODAY’s API. Visitors can stop by for a raffle while checking out USA TODAY’s new user experience for mobile phones, and see how to consume the API for themselves.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Whit.li&lt;/b&gt; – Launching at Circus Mashimus, Whit.li enables trust between consumers in C2C transactions.  The Whit.li API compares demographics, interests, relative conscientiousness, agreeability and other traits of the personalities on both sides of a C2C transaction to ensure the most positive customer experience.&lt;/p&gt;
&lt;h2&gt;A Circus within a Circus&lt;/h2&gt;
&lt;p&gt;This year also marks the return of AppCircus, a unique global traveling competition of the most creative and innovative apps. AppCircus will reveal the best mobile app of 2011 on Monday, when developer finalists take the stage to present their app during AppCircus’ final judging round, starting at 2 pm CT. &lt;/p&gt;
&lt;p&gt;Visitors will also have the chance Monday to see apps that have presented at the Mobile Premier awards and AppCircus winners from 2011, as well as the latest apps applying to pitch for this event.&lt;br /&gt;
This year, judges include Anoop Ranganath, Lead iPhone Developer at foursquare; Matthew Wilson, Marketing Manager at Rovio Mobile Ltd; Neil Mansilla, Developer Advocate at Mashery API Network; Stacey Higginbotham, Senior Writer at GigaOm; Gianfranco Chicco, Chief Dreamer Officer at Conference Basics and Adam DuVander, Executive Editor at Programmable Web.&lt;/p&gt;
&lt;h2&gt;Come One, Come All&lt;/h2&gt;
&lt;p&gt;In addition to the participant demos in the lounge, guests can also step right up for daily morning innovations and libations, plus various happy hours and snack sessions throughout the week.&lt;br /&gt;
Visit Circus Mashimus starting Friday at 1 PM, then between 9 AM - 6 PM daily, beginning with a morning Bloody Mary Bar sponsored by Rovi, giveaways and raffles throughout the day and into a happy hour from 4-6 PM. Saturday from 11-2 PM attendees can pose for photos on Flipboard’s famous Red Couch. Guests can also relax and read the latest SXSW happenings by media sponsor SAY Media’s ReadWriteWeb.&lt;/p&gt;
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     <pubDate>Tue, 06 Mar 2012 15:39:35 +0000</pubDate>
 <dc:creator>jsouth</dc:creator>
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    <title>Mashery Turbocharges App Development with New API Discovery Tool</title>
    <link>http://mashery.com:8080/press/release/api-discovery-tool</link>
    <description>&lt;div class=&quot;field field-name-field-press-release-date field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;11/17/2011&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release-preview-line field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;Mashery API Explorer makes it fast and insanely easy for developers to interact with dozens of APIs &lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;style type=&quot;text/css&quot;&gt;
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San Francisco, CA, November 17, 2011 —Mashery, the leading provider of API (Application Programming Interface) technology and services, today announced Mashery API Explorer, a new, free way for developers to discover and test APIs from dozens of companies including USA TODAY, Yellow Pages Group, Hotwire, Edmunds.com and Klout. Mashery API Explorer is the first API discovery tool that automatically and securely populates API keys for developers across multiple API platforms.&lt;/p&gt;
&lt;p&gt;With more and more public APIs—Gartner predicts that 75% of the Fortune 1000 will open APIs by 2014—companies want to attract developers to extend their businesses in new and exciting directions. Meanwhile, developers are hungry for APIs that can help them build great apps with minimal integration pain. Mashery API Explorer gets developers up-and-running on APIs faster with live API call testing, comprehensive method and parameter descriptions, and auto-populated keys.&lt;/p&gt;
&lt;p&gt;“USA TODAY is excited to engage developers building web and mobile applications using Mashery’s API Explorer,” said Erik Bursch, Director of Operations and Content Systems at USA TODAY. “Our API team has been fielding developer requests to make interactive API documentation available for our valuable content. We think API Explorer and I/O Docs are useful tools for developers to get started quickly making live API calls on the USA TODAY digital media platform.”&lt;/p&gt;
&lt;p&gt;Mashery API Explorer also features APIs contributed from Mashery’s open source I/O Docs project on GitHub, including LinkedIn, SimpleGeo, SendGrid and Spotify. Mashery API Explorer presents APIs in the popular Mashery I/O Docs format, which combines technical documentation and testing in one convenient place.&lt;/p&gt;
&lt;p&gt;“With over 130,000 developers and 150 API providers in our ecosystem, Mashery is in a unique position to connect API providers and developers,” said Delyn Simons, Mashery’s Vice President of Developer Platform. “Developers already use explorers to get hands-on with APIs from Google, Facebook and YQL. Mashery API Explorer extends this concept as a one-stop shop for dozens of conveniently accessible APIs.”&lt;/p&gt;
&lt;p&gt;Developers who wish to navigate, test and debug new APIs can visit Mashery API Explorer at &lt;a href=&quot;http://developer.mashery.com/explorer&quot;&gt;http://developer.mashery.com/explorer&lt;/a&gt;. API providers who want to be listed in the Mashery API Explorer can contact Mashery at &lt;a href=&quot;mailto:developer-relations@mashery.com&quot;&gt;developer-relations@mashery.com&lt;/a&gt; or head straight to the I/O Docs GitHub project at &lt;a href=&quot;http://github.com/mashery/iodocs&quot;&gt;http://github.com/mashery/iodocs&lt;/a&gt;. &lt;/p&gt;
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     <pubDate>Thu, 17 Nov 2011 17:26:45 +0000</pubDate>
 <dc:creator>jsouth</dc:creator>
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    <title>Mashery Positioned in the “Visionaries” Quadrant of the Magic Quadrant for SOA GovernanceTechnologies</title>
    <link>http://mashery.com:8080/press/release/mashery-magic-quadrant</link>
    <description>&lt;div class=&quot;field field-name-field-press-release-date field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;11/08/2011&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;p&gt;San Francisco, CA, November 8, 2011 — Mashery, a leading provider of API (Application Programming Interface) management technology and services, today announced today it has been positioned by Gartner, Inc. in the “Visionaries” quadrant of the “Magic Quadrant for SOA Governance Technologies.”&lt;/p&gt;
&lt;p&gt;To be considered for this Magic Quadrant, vendors “must market comprehensive technology for SOA (service oriented architecture) governance policy management, and/or around registries and repositories across the artifact (service or other type of reusable) life cycle, from planning through design, operation, maintenance and retirement.” Gartner defines a visionary in this category as a company that can “typically approach this market with a fresh view from an innovative angle, and are big into the cloud. When they typically feature an incomplete set of functionality, they have power and the mind share to grow that set for the customers to come, often in a different way from established Leaders; visionaries carry no baggage. In a market stretched by several waves of transformation (cloud, the increased maturity of clients, the changing concept of application, different development styles, evolving organizational arrangements, ever-growing B2B multi-enterprise process requirements, to name a few), most future Leaders will be former Visionaries.”&lt;/p&gt;
&lt;p&gt;&quot;Mashery is thrilled to see Gartner acknowledge the importance of API management in the enterprise agenda,” said Oren Michels, Co-Founder and CEO of Mashery. “This reaffirms our view that the future of digital business lies in embracing an API strategy. As APIs evolve from read to write to commerce-enabled, they&#039;re becoming a pervasive, powerful channel through which companies can interact with their constituencies. The close collaboration we see between IT and business in leveraging fundamental business opportunities through API initiatives is key to achieving success,” continued Michels.&lt;br /&gt;
Gartner Magic Quadrant Disclaimer:&lt;/p&gt;
&lt;p&gt;Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner&#039;s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.&lt;/p&gt;
&lt;p&gt;Gartner, Inc. “Magic Quadrant for SOA Governance Technologies” by Paolo Malinverno and Daryl C. Plummer, October 17, 2011.&lt;/p&gt;
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     <pubDate>Tue, 08 Nov 2011 21:57:33 +0000</pubDate>
 <dc:creator>jsouth</dc:creator>
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    <title>Mashery Introduces API Control Center for Managing APIs On-Site and in the Cloud</title>
    <link>http://mashery.com:8080/press/release/api-control-center</link>
    <description>&lt;div class=&quot;field field-name-field-press-release-date field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;10/18/2011&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release-preview-line field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;New Offerings Let Companies Easily Manage and Deploy Global API Traffic Anywhere&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;style type=&quot;text/css&quot;&gt;
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&lt;/style&gt;&lt;p&gt;San Francisco, CA, October 18, 2011—Mashery, the world&#039;s leading provider of API (Application Programming Interface) management technology and services, today announced Mashery API Control Center, the industry&#039;s first platform for flexibly routing and managing global API traffic—in the cloud or on-site—from a single, powerful dashboard.&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;With companies turning to APIs to expose everything from media content and product catalogs to commercial transactions and medical records—Gartner predicts that by 2014, 75 percent of the Fortune 1000 will offer public Web APIs*—IT managers want more control over how they manage API traffic. For example, product content may be best served from the cloud with a global cache, whereas corporate policies might require orders to flow directly to the data center. Mashery API Control Center, for the first time ever, lets companies mix and match: They can run some APIs in the cloud and others on premises, depending on security, speed, and control requirements. Previously, IT managers had to make an all-or-nothing decision between running APIs in the cloud or behind their own firewalls.&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;Combined with Mashery&#039;s industry-leading API strategy services and developer outreach programs, Mashery API Control Center is the world&#039;s most powerful tool for building a successful and robust digital distribution platform. All Mashery services are controlled from a central administrative and reporting dashboard, providing highly scalable and comprehensive insight into API performance. Mashery API Control Center lets companies choose, for each API, one of the following deployment options: • Mashery Local: A new version of Mashery&#039;s API traffic manager that operates completely inside corporate data centers, under full control of IT managers • Mashery Cloud: Two independent, global, enterprise-grade API distribution networks with four levels of failover and redundancy, operated and managed by Mashery &quot;Mashery is proud to introduce the world&#039;s first flexible solution for API traffic management, which lets companies tailor deployments to the control, security, speed, and availability needs of individual APIs,&quot; said Mashery CEO Oren Michels. &quot;With Mashery API Control Center, businesses can govern access policies, measure results, and optimize performance—all from one, simple-to-use interface that lets them maximize the benefits of both Software-as-a-Service (SaaS) and traditional installed software.&quot; For more information about Mashery&#039;s new API Control Center, please visit &lt;a href=&quot;http://www.mashery.com/controlcenter&quot;&gt;http://www.mashery.com/controlcenter&lt;/a&gt;. * Gartner, Inc., Mobile and Context-Aware Branches Grow From Public Web APIs, Eric Knipp, Benoit J. Lheureux, June 29, 2011&lt;/p&gt;
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     <pubDate>Mon, 07 Nov 2011 19:26:31 +0000</pubDate>
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    <title>Mashery to Present 5th Annual Business of APIs (BAPI) Conference</title>
    <link>http://mashery.com:8080/press/release/mashery-presents-bapi</link>
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&lt;/style&gt;&lt;p&gt; September 13, 2011, SAN FRANCISCO, CA - Mashery, the leading provider of API (Application Programming Interface) management and strategy services, announced today its popular annual series of Business of API (BAPI) 2011 conferences to be held in San Francisco (October 4), New York (October 19) and London (October 25).&lt;/p&gt;
&lt;p&gt;Now in its 5th year, Mashery&#039;s BAPI Conference 2011 is the only conference dedicated to the leading edge business of APIs, and brings together top industry leaders from Retail, Media, Geo-Location Services, Travel and Web startup companies to engage in lively conversation through speakers and panel discussions surrounding how API strategies are both successfully driving and reinventing digital businesses today.&lt;/p&gt;
&lt;p&gt;Leading experts from companies such as Klout, LinkedIn, Marriott, Netflix, Ning, Quova, Rovi, Yellow Pages Group Canada, Boxed Ice, deCarta, Programmable Web, and The Guardian Media Group among others will present at varying locations and will discuss the latest trends and issues in API strategy and management, with sessions to include topics such as: implementing mobile commerce APIs, PCI/OAuth, geo-location, data services integration, developer ecosystem forum, leveraging mobile and connected device strategies, extending new partnerships and affiliate networks through APIs and determining measurable return on investment (ROI). &lt;/p&gt;
&lt;h1&gt;Event: BAPI San Francisco&lt;/h1&gt;
&lt;ul&gt;&lt;li&gt;Date/Time: Tuesday, October 4, 2011, 1:00pm - 6:00pm&lt;/li&gt;
&lt;li&gt;Location: The Julia Morgan Ballroom, Merchants Exchange, San Francisco, CA&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;Registration: &lt;/h4&gt;
&lt;p&gt;    &lt;a href=&quot;http://www.eventbrite.com/event/1825463009?ref=ebtn&quot; target=&quot;_blank&quot;&gt;http://www.eventbrite.com/event/1825463009?ref=ebtn&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;h1&gt;Event: BAPI New York, held in conjunction with the Pivot Conference&lt;/h1&gt;
&lt;ul&gt;&lt;li&gt;Date/Time: Wednesday, October 19, 2011, 1:00pm - 6:00pm&lt;/li&gt;
&lt;li&gt;Location: The Hudson Theater, New York, NY&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;Registration:&lt;/h4&gt;
&lt;p&gt;    &lt;a href=&quot;http://www.eventbrite.com/event/2025693905?ref=ebtn&quot; target=&quot;_blank&quot;&gt;http://www.eventbrite.com/event/2025693905?ref=ebtn&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;h1&gt;Event: BAPI London&lt;/h1&gt;
&lt;ul&gt;&lt;li&gt;Date/Time: Tuesday, October 25, 2011, 1:00pm - 6:00pm&lt;/li&gt;
&lt;li&gt;Location: The Hudson Theater, New York, NY&lt;/li&gt;
&lt;li&gt;
&lt;h4&gt;Registration: &lt;/h4&gt;
&lt;p&gt;    &lt;a href=&quot;http://www.eventbrite.com/event/2025746061?ref=ebtn&quot; target=&quot;_blank&quot;&gt;http://www.eventbrite.com/event/2025746061?ref=ebtn&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;For more information including event details and 2011 speaker lists, visit the Mashery BAPI Conference 2011 site at &lt;a href=&quot;http://apiconference.com/&quot;&gt;apiconference.com&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Media interested in attending the event should contact &lt;a href=&quot;mailto:mashery@bordersgratehouse.com&quot;&gt;mashery@bordersgratehouse.com&lt;/a&gt; to confirm participation and coordinate registration.&lt;/p&gt;
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     <pubDate>Mon, 07 Nov 2011 19:24:30 +0000</pubDate>
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    <title>Mashery Lets Companies Distribute the Buy Button, Becomes First PCI-Compliant Commerce API Platform</title>
    <link>http://mashery.com:8080/press/release/distributed-commerce</link>
    <description>&lt;div class=&quot;field field-name-field-press-release-date field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;08/23/2011&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;p&gt;Mashery Introduces Distributed Commerce Service, Enables Secure Purchases on Any App, Device or Social Network&lt;/p&gt;
&lt;p&gt;San Francisco, CA, August 23, 2011—Mashery, the leading provider of API (Application Programming Interface) management and strategy services, announced today its new Distributed Commerce service, which lets companies offer secure purchases and financial transactions on any app, device or social network—whether developed in-house or by strategic partners. Mashery has also become the first API management provider to be fully certified and designated as a Payment Card Industry (PCI) Compliant Level 1 Service Provider through a Record of Compliance (ROC) letter from the PCI Security Standards Council™.&lt;/p&gt;
&lt;p&gt;With the explosion of connected devices—Cisco predicts one trillion by 2013*—smart companies want to extend buying cycles to the full range of consumer touch points, including mobile devices, social networks, and strategic affiliate channels. Mashery Distributed Commerce lets them do just that, with a platform for accepting credit card transactions and purchase authorizations directly through APIs. In addition to achieving PCI Data Security Standard (DSS) 2.0 Validated Service Provider status, Mashery Distributed Commerce also includes an OAuth 2.0 Accelerator, making it possible to authorize purchases through APIs when stored payment information is on file.&lt;/p&gt;
&lt;p&gt;“Mashery Distributed Commerce allows Best Buy to securely offer purchase transactions through our strategic partners,&quot; said John Bernier, Partner Engagement Manager at Best Buy. &quot;And, we can execute transactions seamlessly, without forcing users to leave our partners&#039; apps or sites, which makes for a more compelling, user-friendly experience than traditional affiliate programs.&quot;&lt;/p&gt;
&lt;p&gt;Mashery Distributed Commerce adds financial transactions to the growing list of content and services that companies are distributing via APIs, which already includes product information, media content, secure account management, and information services. Because Mashery is a PCI Compliant Service Provider, Mashery Distributed Commerce takes API management and transmission “out of scope” for customers’ PCI audits, meaning one less headache for companies looking to enable secure transactions and grow their businesses beyond existing channels and networks.&lt;/p&gt;
&lt;p&gt;“Because Mashery has passed the extensive independent PCI audit and received a Record of Compliance, we give merchants the freedom to deploy fully customizable purchase experiences wherever, whenever, and on whatever devices their customers want to transact,” said Oren Michels, CEO and Co-Founder of Mashery. “And we remove a major piece of the merchants&#039; compliance burden, speeding time-to-market by allowing them to launch fully PCI compliant commerce APIs immediately. Unlike so-called PCI-ready API management solutions, which purport to be PCI compliant simply because they run in a PCI certified data center, Mashery Distributed Commerce lets compliance officers rest easy knowing their entire API management infrastructure has already passed a PCI audit.”&lt;/p&gt;
&lt;p&gt;Mashery Distributed Commerce provides companies with the ability to:&lt;/p&gt;
&lt;p&gt;    • Securely offer purchases and financial transactions through any app, on any device, and in any context—including those developed and/or distributed by third parties, strategic partners, or social networks.&lt;br /&gt;
    • Empower affiliates to accept transactions directly without forcing users to leave a site just to complete a purchase.&lt;br /&gt;
    • Create flexible, personalized transaction touch points for customers across multiple shopping experiences without having companies incur additional PCI liability—setting compliance officers at ease.&lt;br /&gt;
    • Exchange B2B financial transaction and purchase data with strategic partners via APIs.&lt;br /&gt;
    • Designate APIs that carry sensitive data, triggering enhanced security measures such as Secure Sockets Layer (SSL) transmission and more stringent developer access control.&lt;br /&gt;
    • Easily configure OAuth 1.0 or 2.0 (two-legged or three-legged) authentication for purchases where payment account information is on file.&lt;/p&gt;
&lt;p&gt;For more information about Mashery’s new Distributed Commerce service, please visit &lt;a href=&quot;http://www.mashery.com/solution/commerce&quot;&gt;http://www.mashery.com/solution/commerce&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;*Cisco Systems, Inc., International CTIA WIRELESS® 2010 Keynote Address, March 2010&lt;/p&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;</description>
     <pubDate>Mon, 07 Nov 2011 18:12:57 +0000</pubDate>
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    <title>Mashery Unveils Next Generation of API Documentation</title>
    <link>http://mashery.com:8080/press/release/iodocs</link>
    <description>&lt;div class=&quot;field field-name-field-press-release-date field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;07/25/2011&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;p&gt;San Francisco, CA, July 25, 2011—Mashery, the world&#039;s leading provider of API management and strategy services, today announced Mashery I/O Docs, a new tool that speeds developer activation and shortens development cycles by leveraging beautifully designed, interactive API documentation.&lt;br /&gt;
 &lt;br /&gt;
With APIs surging in popularity—Gartner predicts* &quot;by 2014, 75 percent of the Fortune 1000 will open public APIs&quot;—companies want to make it faster and easier for developers to access their content. Mashery I/O Docs achieves this goal with a clean, powerful interface for executing live API calls right within API documentation. Think API docs meet testing and debugging, all in one convenient place. The result is less time toggling, cutting, and pasting—and more time coding great apps.&lt;br /&gt;
 &lt;br /&gt;
&quot;Mashery I/O Docs helps our developers and partners build great apps faster,&quot; says Matt Thomson, VP of Platform at Klout, which recently surpassed two billion monthly API calls and went live with Mashery I/O docs at &lt;a href=&quot;http://developer.klout.com/iodocs&quot; target=&quot;_blank&quot;&gt;http://developer.klout.com/iodocs&lt;/a&gt;. &quot;They make our API documentation both interactive and inviting.&quot; Book marketplace &lt;a href=&quot;http://developer.alibris.com/iodocs&quot; target=&quot;_blank&quot;&gt;Alibris&lt;/a&gt; and real-time media service &lt;a href=&quot;http://developer.fanfeedr.com/iodocs&quot; target=&quot;_blank&quot;&gt;Fanfeedr&lt;/a&gt; - also recently switched to Mashery I/O Docs for their API documentation.&lt;br /&gt;
 &lt;br /&gt;
Increasingly, forward-thinking API providers such as &lt;a href=&quot;http://developer.wordnik.com/docs&quot; target=&quot;_blank&quot;&gt;Wordnik&lt;/a&gt; and &lt;a href=&quot;http://posterous.com/api&quot; target=&quot;_blank&quot;&gt;Posterous&lt;/a&gt; are moving away from documentation as staid technical manuals and embracing interactive, engaging formats. In surveys that Mashery conducted at SXSW and other events, developers consistently cited poor API documentation as a major obstacle to getting started with an API. They also shared negative experiences with API testing tools that require cutting and pasting keys. With Mashery I/O Docs, API keys are input automatically for logged-in developers.&lt;br /&gt;
 &lt;br /&gt;
&quot;Creating useful and clear API documentation can be challenging,&quot; says Mashery director of product management Neil Mansilla. &quot;Mashery I/O Docs makes it easy to offer a powerful, interactive API learning experience.&quot;&lt;br /&gt;
Mashery I/O Docs delivers a number of benefits for API providers:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Clear API documentation, testing, debugging and exploration, all in one place&lt;/li&gt;
&lt;li&gt;Shorter time to a developer&#039;s first API call&lt;/li&gt;
&lt;li&gt;Faster application development&lt;/li&gt;
&lt;li&gt;Reduced tech support&lt;/li&gt;
&lt;li&gt;A powerful channel for internal tech support, QA and tech writers to communicate API changes&lt;/li&gt;
&lt;li&gt;Assurance that API documentation reflects current API versions&lt;/li&gt;
&lt;li&gt;Clean, beautiful API documentation design&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;API providers who want to know more about Mashery I/O Docs can visit &lt;a href=&quot;http://mashery.com/solution/iodocs/&quot; target=&quot;_blank&quot;&gt;http://mashery.com/solution/iodocs/&lt;/a&gt;. Developers who want to play with Mashery I/O Docs can sign in to the API Explorer at the &lt;a href=&quot;http://developer.mashery.com&quot; target=&quot;_blank&quot;&gt;Mashery API Network&lt;/a&gt; (developer.mashery.com). The Mashery API Network is an open data commons of over 50 RESTful APIs that developers can access with their Mashery ID. With over 115,000 developers and 30,000 active applications, the Mashery API Network helps developers get started with APIs quickly and overcome common pain points during app development.&lt;br /&gt;&lt;em&gt;*Gartner, Inc., Mobile and Context-Aware Branches Grow From Public Web APIs, Eric Knipp, Benoit J. Lheureux, June 29, 2011. &lt;/em&gt;&lt;/p&gt;
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     <pubDate>Mon, 07 Nov 2011 18:10:36 +0000</pubDate>
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    <title>Mashery Expands Successful API Strategic Services to Enterprise Clients; Adds New York Location to Serve East Coast, Europe</title>
    <link>http://mashery.com:8080/press/release/mashery-expands</link>
    <description>&lt;div class=&quot;field field-name-field-press-release-date field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;07/15/2011&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;p&gt;San Francisco, CA, July 15, 2011 - Mashery, the leading provider of API (Application Programming Interface) enablement and management services, announced today it has expanded its Strategic Services offering with a New York City office location and the appointment of Drew Bartkiewicz as Vice President of Strategic Services. In this newly created executive position, Bartkiewicz will lead strategy and execution planning and development for Mashery’s largest customers and will be better able to serve Mashery’s customers on the East Coast and throughout Europe.&lt;/p&gt;
&lt;p&gt;Mashery’s Strategic Services team partners with organizations throughout the planning process to align the API program with the broader business strategy, and have already collaborated with more than 150 leading companies across major industries like retail, financial services, travel and media to launch live API programs. These battle-tested best practices help with everything from business planning and establishing performance metrics, to structuring developer outreach programs and creating product roadmaps with specific API business goals, and help bring tried and true expertise to their strategic services engagements. Mashery has also successfully helped many clients define key business development partnerships with leading social media and location based brands further extending the reach of their programs. With a new location in New York’s Soho District and new vice president on board, Mashery is expanding the Strategic Services platform to better serve its clients and prospects on the East Coast and across Europe.&lt;/p&gt;
&lt;p&gt;“Mashery provided valuable education, insight and guidance on how to design and execute our API program from a one year product roadmap to tips on how to engage developers, create partnerships and how to measure success,” said Nicolas Gaudreau, Vice-President, Digital Media at Yellow Pages Group in Canada, which launched YellowAPI.com in 2010. “We’ve been very pleased with Mashery as a partner.”&lt;/p&gt;
&lt;p&gt;A veteran of global business, Bartkiewicz will be responsible for driving the acceleration, exploration, innovation and ROI for API investments, overseeing current and future API implementations and harnessing the efforts of the more than 110,000 developers that use Mashery APIs. With 20-years’ experience in technology deployment and risk management, Bartkiewicz has worked with global organizations such as Walmart, Boots, Primedia, UBS, British Telecom, Citibank, US News and World Report, Amazon, Delta, Maidenform, Vogue, Estee Lauder, Telefonica, Iberia, Home Depot, and GE. He is the co-founder and former CEO of cloud based risk intelligence platform CyberFactors, was previously vice president of E&amp;amp;O, Cyber and New Media Risks at The Hartford, and has been an executive at Darwin Professional Underwriters, Salesforce.com, BroadVision, and United Technologies.&lt;/p&gt;
&lt;p&gt;Having worked and resided in Europe for seven years, Drew speaks fluent Spanish, Italian, and French, and has a Master’s degree in business from the Yale University School of Management and a Bachelor of Science degree in Aerospace Engineering from West Point. In 2009 Drew was a member of the Future of the Internet Council with the World Economic Forum in Dubai and Geneva.&lt;/p&gt;
&lt;p&gt;“Mashery has experienced an unprecedented API volume which indicates an expanding market of opportunity and further validates that API Management needs to be viewed as a mission critical component for every enterprise,” said Drew Bartkiewicz, Vice President of Strategic Services of Mashery. “As enterprises expand their API strategies, the impact will span everything from leading retail to financial services to healthcare and entertainment brands. I’m excited to join the Mashery team to drive our proprietary processes, techniques and market data analytics that help our customers make the most of their API opportunities.”&lt;/p&gt;
&lt;p&gt;Mashery helps organizations develop global API platforms to facilitate content and data sharing between communities and applications, enabling developers to create applications for mobile phones, social media sites or affiliate websites that can help companies drive sales, broker partnerships and build brands.&lt;/p&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;</description>
     <pubDate>Mon, 07 Nov 2011 16:48:46 +0000</pubDate>
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    <title>Mashery Raises $11 Million to Meet Growing Demand in API Market</title>
    <link>http://mashery.com:8080/press/release/funding</link>
    <description>&lt;div class=&quot;field field-name-field-press-release-date field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;05/05/2011&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;p&gt;SAN FRANCISCO, CA--(Marketwire - May 5, 2011) - Mashery, the leading provider of API (Application Programming Interface) management tools and services, announced today that it has raised $11 million in funding led by OpenView Venture Partners. Existing investors Cisco, Formative Ventures, First Round Capital and .406 Ventures also participated in this funding round. The company will use the financing to broaden its current offering to meet the needs of increasingly more sophisticated and business critical API programs as well as to expand sales and marketing activities in key vertical markets.&lt;/p&gt;
&lt;p&gt;&quot;The industry leadership Mashery has achieved was echoed by a succession of enthusiastic customers, trusted partners and industry experts,&quot; said Scott Maxwell, Senior Managing Director &amp;amp; Founder, OpenView Venture Partners. &quot;We recognize the growing market opportunity and we&#039;re thrilled to be investing in the clear category leader. We believe in Mashery&#039;s team and its vision for the future.&quot;&lt;/p&gt;
&lt;p&gt;Mashery provides on-demand API infrastructure enablement and management for over 100 leading brands in key verticals like media, retail, travel, business services, geo-local services and finance. The Mashery network of developers has more than doubled to over 100,000 since Q1 of 2010 and the number of live applications built on Mashery-powered APIs has grown 150% to 25,000 in the past six months alone.&lt;/p&gt;
&lt;p&gt;&quot;We have entered the post-website era, where companies are increasingly less likely to reach their customers through a browser-based website. In a world of apps, mobile devices and new online distribution channels, it is essential that APIs -- the building blocks of all apps -- are offered in a secure, scalable and measurable way,&quot; said Oren Michels, CEO and Co-founder of Mashery. &quot;This investment and our partnership with OpenView will allow us to extend our leadership in API management and meet the increasingly complex challenges of high-volume, secure and high-availability APIs that power business critical applications.&quot;&lt;/p&gt;
&lt;p&gt;2011 introduced an entirely new array of connected devices, from millions of connected tablets to 52% penetration of internet-enabled gaming devices. By allowing secure, managed access to data and services, APIs allow for accelerated development of mobile and social applications by internal, partner and external developers. Companies like Netflix, Best Buy, The New York Times, Expedia, The Guardian and Hoover&#039;s have successful API programs that have enabled competitive differentiation in their respective industries.&lt;/p&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;</description>
     <pubDate>Mon, 07 Nov 2011 16:46:29 +0000</pubDate>
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    <title>Mashery Named One of San Francisco Business Times&#039; &#039;Best Places to Work&#039;</title>
    <link>http://mashery.com:8080/press/release/mashery-named</link>
    <description>&lt;div class=&quot;field field-name-field-press-release-date field-type-text field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;04/26/2011&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-press-release field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;p&gt;SAN FRANCISCO, CA--(Marketwire - Apr 26, 2011) - Mashery, the leading provider of API (Application Programming Interface) management and strategic services, is among the best places to work in the Bay Area, according to the results in this year&#039;s &quot;Best Places to Work&quot; poll by the San Francisco Business Times.&lt;/p&gt;
&lt;p&gt;The leader in API management ranked seventh among businesses with 25 to 50 employees in the 2011 poll. Mashery received this honor based upon its employees&#039; feedback for the company in a number of areas, including work culture, corporate philosophy, career opportunities, benefits and overall compensation. Employees especially liked that Mashery encourages employees to organize team-building activities from charitable outreach to weekly poker nights and provides the resources, time and space to fully realize the projects. More than 300 companies vied for only a few top spots, but the enthusiastic response from Mashery&#039;s employees pushed it to a top spot.&lt;/p&gt;
&lt;p&gt;&quot;The award demonstrates that Mashery is not only a leader in API management, but also a company that has created an environment where employees are valued, rewarded and appreciated for the hard work they do every day, &quot; said Kirsten Spoljaric, co-founder and vice president, human resources at Mashery. &quot;This award is a tribute to our employees, who work hard every day to create a fun and dynamic workplace.&quot;&lt;/p&gt;
&lt;p&gt;The complete results of the 2011 poll were published in the April 22, 2011 issue of the San Francisco Business Times.&lt;/p&gt;
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     <pubDate>Mon, 07 Nov 2011 16:45:40 +0000</pubDate>
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