Mashery to Present 5th Annual Business of APIs (BAPI) Conference
September 13, 2011, SAN FRANCISCO, CA - Mashery, the leading provider of API (Application Programming Interface) management and strategy services, announced today its popular annual series of Business of API (BAPI) 2011 conferences to be held in San Francisco (October 4), New York (October 19) and London (October 25).
Now in its 5th year, Mashery's BAPI Conference 2011 is the only conference dedicated to the leading edge business of APIs, and brings together top industry leaders from Retail, Media, Geo-Location Services, Travel and Web startup companies to engage in lively conversation through speakers and panel discussions surrounding how API strategies are both successfully driving and reinventing digital businesses today.
Leading experts from companies such as Klout, LinkedIn, Marriott, Netflix, Ning, Quova, Rovi, Yellow Pages Group Canada, Boxed Ice, deCarta, Programmable Web, and The Guardian Media Group among others will present at varying locations and will discuss the latest trends and issues in API strategy and management, with sessions to include topics such as: implementing mobile commerce APIs, PCI/OAuth, geo-location, data services integration, developer ecosystem forum, leveraging mobile and connected device strategies, extending new partnerships and affiliate networks through APIs and determining measurable return on investment (ROI).
Event: BAPI San Francisco
- Date/Time: Tuesday, October 4, 2011, 1:00pm - 6:00pm
- Location: The Julia Morgan Ballroom, Merchants Exchange, San Francisco, CA
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Event: BAPI New York, held in conjunction with the Pivot Conference
- Date/Time: Wednesday, October 19, 2011, 1:00pm - 6:00pm
- Location: The Hudson Theater, New York, NY
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Event: BAPI London
- Date/Time: Tuesday, October 25, 2011, 1:00pm - 6:00pm
- Location: The Hudson Theater, New York, NY
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For more information including event details and 2011 speaker lists, visit the Mashery BAPI Conference 2011 site at apiconference.com.
Media interested in attending the event should contact mashery@bordersgratehouse.com to confirm participation and coordinate registration.
About Mashery
Mashery, the world’s leading provider of API technology and services, helps more than 100 top brands—including USA TODAY, Hoover’s, Klout, Associated Press, RDIO and Expedia—build digital distribution platforms that open new distribution channels, speed time-to-market, and spur innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 130,000 developers. Mashery was founded in 2006.
