Hugh MacLeod - www.gapingvoid.com
Leveraging information assets to partner with other companies across online experiences is the key to success in the next generation of online business. It is not about destinations, it is about the network. But realizing that you need to be in a variety of online spaces simultaneously and having an easy way to support such mashups are two different things. Mashery does the heavy lifting; we get the tools into the hands of people who want to connect with your business.
Web services, also known as APIs (Application Programming Interfaces), are components used to access your data and services. Mashery provides a Software as a Service (SaaS) infrastructure for supporting a company's API through management, monitoring, access control, and monetization. We provide all of the infrastructure you need to help your company control who has programmatic access to your data, and to put a business model in place that supports your revenue goals.
By publishing your API, you give potential and existing partners the ability to create applications that use your data and engage customers in new ways. There is no one way to use an API to gain business advantage. This diversity of options is what makes APIs so powerful, as this sample of Mashery customers from a wide variety of markets have recognized:
Creating New Partnerships
An API publishing program can be an extremely efficient business development tool, shortening partner acquisition time and serving as a vetting mechanism. Mashery customers use open APIs as a way to filter out the wheat from the chaff; serious leads differentiate themselves through creative, effective use of the API. This revolution in partnership creation reveals confluence of interest much faster than traditional methods.
Extending the Brand
Even if you have a strong brand, publishing an API, you can extend it further. Devoted brand evangelists can use APIs to create new ways for you to interact with your customers. You gain the ability to provide innovative online services to your customers even when they are on your website. Even if you are already publishing an API, we can help you obtain greater benefits at lower cost.
Planning for Success
Mashery services provide a powerful, flexible, and secure framework around your API, so you can meet your goals rapidly, efficiently, and inexpensively. With APIs, you have to do it right the first time, and you have to be able to scale up from the start. There is no need to re-invent the wheel when publishing your API. Mashery provides robust, secure API management infrastructure services for technology, retail, media & entertainment, and travel customers.
