Active - Measuring the Business Values of APIs

"Without metrics, everything is subjective."

Jeremy Thomas - Director of Product Development, Active.
About: 

Active.com is the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate. Millions of active individuals visit Active.com each month to search and register online for races, team sports and recreational activities; interact with others who have similar interests; start online training programs; and access nutrition, fitness and training tips.

API's: 

http://developer.active.com

Featured Applications: 

Livestrong

American Towns

Zvents

About this video: 
Jeremy Thomas, Director of Product Development, discusses how Active.com is measuring the business value of its API. Learn how the company is currently using business analytics to measure business performance as well as Active.com's current development of API value tracking capabilities.
Key Points: 

- Overview of Active.com's B2B and B2C business models
- Use of business analytics to measure performance metrics
- Understanding the business value of an API program via value tracking

Talk with Mashery to learn how your company can build competitive advantage with a successful API program.