Mashery - Panel: Bluefly and College Board

"We did an integration back in to make that (customer) call back into our database and then, as a result, we were able to cut that call volume into our call center by 20%."

-Matt Raines: VP of Technology, Bluefly

About:

The College Board is a not-for-profit membership association whose mission is to connect students to college success and opportunity. Founded in 1900, the College Board is composed of more than 5,700 schools, colleges, universities and other educational organizations. The College Board is committed to the principles of excellence and equity, and that commitment is embodied in all of its programs, services, activities and concerns.

About Blufly
Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value.

About this video:

Matt Raines - VP of Technology at Bluefly.com, and Danny Boice - Director of New Media at The College Board, discuss the road to building an API. Hear the lessons learned from starting an API program in two very different companies.

Key Points:

- Overview of Bluefly.com and College Board APIs
- Building of internal awareness, buy-in, support, stakeholders, and champions for API program
- Impact of the API program on the entire organization
- Value of internal development of API
- Successfully working with partners on API program
- Evolution of API Strategy

Talk with Mashery to learn how your company can build competitive advantage with a successful API program.