Mashery - APIs for Big Media and Small Start-Ups - Fanfeedr

"The other challenge, in addition to cannibalization, is getting a large media company to think about what it was like to be a platform."

-Ty Ahmad-Taylor
About: 

Fanfeedr is a real-time personalized sports feed. Pick your favorite teams and players, and we will give you the most-up-to-date collection of news, video, tweets, scores and information about them. We are indexing over 8,000 sources and matching them against more than 55,000 athletes, 4,000 sports teams, including 1,700 colleges and universities across 15 sports.

About this video: 
Ty Ahmad-Taylor, Founder of Fanfeedr, discusses APIs for big media and small start ups. Hear Ty explain the importance for media companies to be a platform , instead of a destination, to attract the largest audience possible. Learn about Fanfeedr in particular is leveraging a multi-tiered developer strategy.
Key Points: 

- Issues facing large media companies and goal of attracting largest audience possible
- Challenges of having a product, a platform, or both
- Value of multi-tiered developer strategy
- The upside and downside of separating the front and back end

Talk with Mashery to learn how your company can build competitive advantage with a successful API program.