Netflix API Strategy Evolution
"Be prepared to evolve."
- Mike Hart, Director of Engineering and Social Systems, Netflix
About:
Netflix provides more than 8 million subscribers access to more than 100,000 DVD titles plus a growing library of more than 12,000 choices that can be watched instantly on their PCs. Netflix subscribers are also incredibly active movie watchers and raters.
API's:
Featured Applications:
About this video:
Mike Hart, Director of Engineering and Social Systems, presents the evolution of the Netflix API Strategy - from using their API to seed innovation, to scaling their API program to get Netflix onto over 200 different devices to continuing innovation through a program of rapid iteration. Mike walks through the highs and lows of the Netflix API program over a multi-year history. Hear for yourself how Netflix has used their API to continue to stay well ahead of competitors in their market space.
Key Points:
- Evolution of API Strategy
- Fostering 3rd party innovation
- Expanding reach across multiple platforms and devices (over 200)
- Continuous improvement using APIs for rapid iterations of testing and redesign
Talk with Mashery to learn how your company can build competitive advantage with a successful API program.
