Mashery - Outside In - How APIs Power Relationships Between Large and Small Companies
"Originally, (Outside.in) viewed an API as a toy for developers....We (then) realized an API can be a viable business product for us."
Lauren Sperber, Sr. Product Manager.
About:
outside.in is the leading provider of hyper local news and information. They show consumers neighborhood news and information from local bloggers, journalists and mainstream media on hundreds of trusted news sites across the outside.in Network including CNN.com as well as www.outside.in.
API's:
Featured Applications:
About this video:
auren Sperber, Sr. Product Manager discusses how small, "scrappy" start-up outside.in built a strong partnership to provide hyperlocal headlines to global news leader CNN.com. Learn how outside.in's API was critical in removing any friction from the relationship to meet CNN.com's unique business requirements and power this strong relationship.
Key Points:
- Enabling key business relationships using an API
- Evolution of outside.in from hyperlocal news provider to platform
- API delivers performance, ease of integration and flexibility to effectively
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