Datasheets | White Papers | Case Studies | Mashery Articles | Analyst Reports | Video
Welcome to the Mashery Resource Center. Whether you are just beginning to build out your API, already have an API in place, or are looking to extend the reach of your API, you will find powerful tools and useful content in the following sections.
Datasheets
Business Development The Mashery Way
We help companies drive business development and marketing through the use of APIs (Application Programming Interfaces). By publishing your API, you give potential and existing partners the ability to create applications that use your data and engage customers in new ways.
API Management Done Right
Publishing your company's API can unlock distribution channels and unleash the power of your applications, content, and data.
White Papers
Strengthen Your Brand and Expand Your Market Share
Profitable retailers follow a simple formula: Know your customers and provide what they want at the right time, place, and price.
The 5 Steps to Business Development Success using Web Services
Business has always been about connections. Whether it's communication with your customers, alliances with partners, or ties with suppliers, connections are a critical part of your business.
Case Studies
Business Services: WhitePages.com
The Internet used to be thought of as "cyberspace", a realm almost completely independent from physical reality. For most people, being online meant being an anonymous consumer of information. That was then. This is now.
Mashery Articles
Untold Secrets Behind Managing an API
When publishing an API, there are two preparatory steps to take before jumping into implementation. First, create metrics for determining the success of your effort. Second, take a good look at what you already have, so you can find out what you need to do before you publish.
Measuring API Program Success
API publishing is no longer the future; it has clearly arrived. Everyone from Best Buy to MTV Networks has jumped into the game, and more are taking the plunge every day. But what differentiates a successful API program from one that "never leaves the station"?
Analyst Reports
Outsell Inc
Most of us have heard of an API (Application Programming Interface), but do we really understand their commercial value? APIs allow third parties to build software based on a platform created by someone else, and, used well, can be leveraged into significant revenue growth.
Mashery Business of APIs Conference November 2009
Mashery Business of APIs Conference November 2008
| Netflix – The Netflix API Mike Hart, Director of Engineering, Web API |
Slides | Video | |
MySpace – Leveraging ME on the Social Web |
Slides | Video | |
| Best Buy – Big Retail Opens Up Michele Azar, Vice President of Emerging Channels |
Slides | Video | |
Mashery |
Slides | Video | |
| Hoover’s – API Strategy – Open Access to Business Intelligence Heidi Tucker, VP of Business Development |
Slides | Video | |
| Mint – Consumer Spending Data: Universal access for all! Mint – Consumer Spending Data, Universal Access For All |
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| CBSInteractive Peter Offringa |
Slides | Video | |
| NPR – NPR’s API and Open Content Daniel Jacobson, Director of Application Development |
Slides | Video | |
| NYTimes.com – Open APIs Marc Frons, CTO |
Slides | Video | |
| The SocialWeb: Leveraging API’s to Build Community Panel |
Video | |
| Media, APIs, and Open Content Panel |
Video |
