Mashery - USA Today
"The API is key to our entire mobile strategy. It will power probably 100% of our mobile web going forward."
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than six million downloads on mobile devices.
- Importance of APIs for rapid development
- Advantage of both open and private APIs
- Success of developer awareness efforts
- What's next for USA TODAY - more APIs, more openness, more products
Talk with Mashery to learn how your company can build competitive advantage with a successful API program.
