API Case Study: Yellow Pages Group Canada

"Local search is the core of what we do. Mobile is the technology that will unleash the power of content."

- Matthieu Houle, Director of Mobile Platform
About: 

Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications. The Yellow Media Inc. network of online properties reaches over 11.5M unique visitors monthly.

API's: 

http://www.yellowapi.com

Featured Applications: 

Lozzal

Poynt

WHERE

About this video: 
Matthieu Houle, Director of Mobile and Platform at Yellow Pages Group – Canada , describes the key steps in launching their API. Matthieu discusses the importance of linking an API program goals to the overall company strategy. Hear the lessons learned by YPG on building a successful open API program to both internal and external audiences.
Key Points: 

- Mobile leadership goal as key driver for API strategy
- Understanding the purpose of the API program and fit with overall corporate strategy
- Lessons learned from the API launch
- Importance of both internal and external evangelism

Talk with Mashery to learn how your company can build competitive advantage with a successful API program.