BAPI 2011 ASOS

“We know there’s a huge potential across our other data assets. We have the potential to expose our ratings, likes, loves, and the checkout functionality to continually do something new.”
About: 
ASOS.com is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery andbeauty. ASOS has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also ships to over 190 other countries from its central distribution centre in the UK. About Asos API: http://developer.asos.com The API allows developers to request detailed information about the company’s fashion products (categories, sizes, brands, colours etc) and to interact with customers shopping baskets and wish lists.
About this video: 
Marie Hamblin, Asos’ Senior Business Analyst, highlights the different types of data that the company exposes through their APIs.
Key Points: 

• For companies wanting to stay on top of trends and to continuously stay progressive, it is important to keep the customer and innovation top of mind.
• Public APIs enables developers to access important data through a single portal.
• Asos has opened their Search, Products and Shopping Basket data with plans to provide more access to others in the future.

About Mashery

Mashery, the world’s leading provider of API technology and services, helps more than 100 top brands—including USA TODAY, Hoover’s, Klout, Associated Press, RDIO and Expedia—build digital distribution platforms that open new distribution channels, speed time-to-market, and spur innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 130,000 developers. Mashery was founded in 2006.

Talk with Mashery to learn how your company can build competitive advantage with a successful API program.