BAPI 2011 D&B Direct

If you want to be relevant as a company and you have data that developers and others want, if it’s not available through an API, they will go elsewhere to get it. Over time, you will be less competitive and less relevant in the marketplace.”
About: 
D&B Direct is an application programming interface that allows you to stream reliable, on-demand business information into your enterprise-wide systems, such as CRM systems, corporate intranets and webforms, and supply chain management systems or commercial software and web applications. By using D&B’s global commercial database of more than 200 million business records, you can deliver valuable business insight to your employees and customers.
About this video: 
Ryan Patrick, D&B Direct’s Director of Product Development, speaking on opening up their platform and how APIs has provided a way to help transform their business.
Key Points: 

• APIs often start as an internal product to help product development inside the company. Opening up the API enables companies to work with outside developers and helps that interaction more frictionless.
• Good documents, interfaces and code samples are important to provide to external developers.
• If you are monetizing your API, then plan to have a flexible pricing plan.

About Mashery

Mashery, the world’s leading provider of API technology and services, helps more than 100 top brands—including USA TODAY, Hoover’s, Klout, Associated Press, RDIO and Expedia—build digital distribution platforms that open new distribution channels, speed time-to-market, and spur innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 130,000 developers. Mashery was founded in 2006.

Talk with Mashery to learn how your company can build competitive advantage with a successful API program.