BAPI 2011 Klout

"The difference between an API and a platform is not immediately apparent. With a platform, we want to see people building real businesses off of our API. We want to create new strategic partnerships, do more developer outreach and promotion and make more data available."

About:

Klout is the standard for influence. Klout's goal is to accurately measure that influence and provide context around who a person influences and the specific topics they are most influential on. Klout tracks the impact of your opinions, links and recommendations across your social graph. Klout collects data about the content you create, how people interact with that content and the size and composition of your network. From there, they analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.

Key Points:

- Build key partnerships
- Make the portal more user friendly
- Make more end points available
- Adapt to what developers need
- Adapt to B2B as well as B2C customer

About Mashery

Mashery, the world’s leading provider of API technology and services, helps more than 100 top brands—including USA TODAY, Hoover’s, Klout, Associated Press, RDIO and Expedia—build digital distribution platforms that open new distribution channels, speed time-to-market, and spur innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 130,000 developers. Mashery was founded in 2006.

Talk with Mashery to learn how your company can build competitive advantage with a successful API program.