BAPI 2011 Neustar
"Because of APIs, there is such a huge market for people to be able to use our data at Neustar but also the data we can link to and pull from at New Star. This is probably a multi-billion dollar a year market that we're going after. You've got to be able to put that into the hands of the people to create a viral network in order to get to that number."
About:
Neustar provides high-quality IP intelligence data. This data allows companies, large and small, to use detailed demographic and network characteristics to prevent fraud in online commerce; regulate online content (DRM) to stay compliant; and marketers to localize content and analyze traffic. Neustar is the only full-service IP geolocation provider with a team of analysts, customer technicians and developer advocates who add human IP to network IP to offer consultative services along with its data. Neustar Service is based in Mountain View, California. www.neustar.biz
About this video:
This video features a fireside chat with Quova CEO, Marie Alexander. She discusses Quova's API strategy including access and developer outreach.
key points
About Mashery
Mashery, the world’s leading provider of API technology and services, helps more than 100 top brands—including USA TODAY, Hoover’s, Klout, Associated Press, RDIO and Expedia—build digital distribution platforms that open new distribution channels, speed time-to-market, and spur innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 130,000 developers. Mashery was founded in 2006.
Talk with Mashery to learn how your company can build competitive advantage with a successful API program.
