BAPI 2011 ProgrammableWeb

"We have seen this before. In 1995, we asked 'Do we need a website?' In 2000, we said, 'Of course we have a website.' Now it's 'Do we need an API?' Soon it will be expected."
About: 
Provides information on APIs, mashups and code. ProgrammableWeb is more than a directory and community, it's programmable. Our "API for APIs" gives you a simple and structured way to access the powerful registry and repository capabilities of PW. Use your favorite language to search and retrieve APIs, mashups, and other data from our catalog. We've got samples in PHP, Java, .NET and JavaScript to get you started. http://www.programmableweb.com
About this video: 
This video features John Musser highlighting the state of APIs
Key Points: 

- The growth of Open APIs has more than tripled in the past three years
- Enterprise API services has taken up grown in the past two years due to cloud services
- eCommerce and social service have also grown sharply in the past year
- Focusing on promoting and selling the API is one of the new business models. Example: Qwerly

About Mashery

Mashery, the world’s leading provider of API technology and services, helps more than 100 top brands—including USA TODAY, Hoover’s, Klout, Associated Press, RDIO and Expedia—build digital distribution platforms that open new distribution channels, speed time-to-market, and spur innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 130,000 developers. Mashery was founded in 2006.

Talk with Mashery to learn how your company can build competitive advantage with a successful API program.