BAPI 2011 Rovi

"You have to build what people want. Provide developers what they want and need or they have the option of walking away."

About:

Rovi Corporation is focused on revolutionizing the digital home entertainment landscape. Our digital home entertainment technology solutions enable consumers to intuitively connect to new entertainment - from many sources and locations.

About this video:

Neel Ketkar covers using APIs in powering and enabling next generation digital entertainment.

Key Points:

- Enable third party developers to access and take advantage of your data
- Decide intelligently whether or not you will give away data for free or for a pricing model.

About Mashery

Mashery, the world’s leading provider of API technology and services, helps more than 100 top brands—including USA TODAY, Hoover’s, Klout, Associated Press, RDIO and Expedia—build digital distribution platforms that open new distribution channels, speed time-to-market, and spur innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 130,000 developers. Mashery was founded in 2006.

Talk with Mashery to learn how your company can build competitive advantage with a successful API program.